To relaunch Noblr as USAA’s Pay as you drive we built a comprehensive digital campaign including digital display, search, affiliate, native, and discovery ads to roll out in both organic and paid channels.
Display Ads (2021)
At Future, I oversee an internal design team and a few external venders that pump out and test content and copy on facebook, google, pinterest, OTT TV, and YouTube. Every ad is created to look good on all different device sizes. Mobile first, always 🙂
User Generated Content (2021)
The Ask:
After launching a new redesigned homepage to lack luster performance, Future asked me to implement a system, process and strategy for launching keyword landing pages.
Goals & Metrics
- A / B test landing pages vs homepage in hopes of improving bounce and conversion rate through design iteration
- Create copy and content that reflects specific keywords
Direct Mail (test)
We followed up the digital blast with a targeting direct mail drop to test out the response rate.