The Camp Kit — Founder & Builder

Built the brand.
Built the business.

People want to get outside. Most don’t have the gear, the storage, the budget, or the know-how to start. The Camp Kit rents a complete kit, ships it to your door, and takes every excuse off the table — I built the brand, the product, and the community behind it from nothing.

  • CREATIVE DIRECTION
  • BRAND IDENTITY
  • VIDEO
  • WEB DESIGN
  • PRODUCT DESIGN
  • SOCIAL
The Idea

Outside was
never the problem.

People living in small, urban apartments don’t have the closet space for camping gear, the budget to buy it outright, or the first idea of what to get. So a lot of them just don’t go. The Camp Kit rents a complete, curated kit — order it, it shows up at your door, you go, you ship it back in the same box.

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The Work

A site built to get
you outside faster.

Creating a website that got the customer outside quicker was the highest priority. Inspiring exploration while helping facilitate adventure was a close second.And the best part is I was able to build a brand & a community from the ground up.

HOW IT WORKS

Simply place an order for the gear you need. If you have questions let us know and we can help you decide.

We Deliver the Kit
right to your Door.

You get outside
& go on your Adventure.

When you get home, throw it all back in the box it came in and ship it back with the prepaid label.

The Role

Founder / Creative & Product Lead

Built the brand, product, website, and community from the ground up — art direction, product design, and web design, end to end, with zero existing infrastructure to lean on.

THE TAKEAWAY

AWhen there’s no brand to inherit, every decision is a brand decision. That’s a harder job than a rebrand — and a better way to learn what actually matters.