Twenty-five companies.
Mondee
Brand Unification
Twenty-five companies.
One brand.
Mondee grew into a travel technology company by acquiring more than two dozen others. Before it could launch anything new, it needed to decide who it actually was.
- CREATIVE DIRECTION
- MESSAGING STRATEGY
- TONE OF VOICE
- VIDEO
- BRAND GUIDELINES
- IDENTITY SYSTEM
- SOCIAL
The Idea
ONE VOICE,
AFTER A DOZEN MERGERS.
Every acquisition brought its own logo, tone, and visual habits. Mondee wasn’t short on products — it was short on a reason for twenty-five companies to sound like one.
“The hard part wasn’t picking a color palette. It was building a voice specific enough that every team could actually agree to use it.”
- CREATIVE DIRECTION
- MESSAGING STRATEGY
- TONE OF VOICE
- VIDEO
- BRAND GUIDELINES
- IDENTITY SYSTEM
- SOCIAL
The Idea
ONE VOICE,
AFTER A DOZEN MERGERS.
Every acquisition brought its own logo, tone, and visual habits. Mondee wasn’t short on products — it was short on a reason for twenty-five companies to sound like one.
“The hard part wasn’t picking a color palette. It was building a voice specific enough that every team could actually agree to use it.”
The Foundation
BUILT FROM
THE GROUND UP
01
Messaging Strategy
02
Tone of Voice
03
Logo System
04
Typography
05
Color Palette
06
Photography Guidelines
07
Graphic Elements
08
Infographics
09
Grid & Layout
The Role
Creative Director
Led the rebrand from strategy through execution — messaging, tone of voice, identity system, and a full brand guidelines package covering typography, color, photography, and layout — in partnership with Mondee’s marketing and product teams.
THE TAKEAWAY
A brand built through acquisition doesn’t need a new logo first. It needs a reason twenty-five teams can point to and say: this is how we sound now.
The Role
Creative Director
Led the rebrand from strategy through execution — messaging, tone of voice, identity system, and a full brand guidelines package covering typography, color, photography, and layout — in partnership with Mondee’s marketing and product teams.
THE TAKEAWAY
A brand built through acquisition doesn’t need a new logo first. It needs a reason twenty-five teams can point to and say: this is how we sound now.
The Work
THE GUIDELINES,
IN PRACTICE.
The Work
THE GUIDELINES,
IN PRACTICE.
